Let’s go online shopping for a moment (in our minds – sorry shopaholics!).
Imagine you’re looking for an amazing pair of red heels.
Now, you’ve found two pairs that are fabulous. They are the same price and you know you’re going to rock your look, whichever pair you choose.
So, which pair do you go for?
In this case, it might come down to your experience navigating each website. If one site is quicker, provides more handy information or makes it easy to add products to your cart, then it’s a no brainer. That business is going to get your money.
Especially if the other website is a pain to use or doesn’t show good product photos.
When there’s not much between you and your competition, it’s crucial that you make it as easy as possible for people to find you, get to know you and your services/products and buy from you.
In a nutshell, that’s why a good website is so important for your business. It could be the difference between getting that sale or constantly losing out to your competition.
What makes a good website?
When you think of a good website, what do you picture? Do you see a site with beautiful images, a pretty theme and minimal text? While that aesthetic may draw you to particular sites, that doesn’t mean that website is necessarily a good one.
An effective website not only looks good but is also designed with a purpose. Anyone can create a beautiful website using a free website builder. But if that site is not fully optimised for speed and conversions,, it doesn’t matter how good it looks – it will never be able to compete with an optimised website.
Good websites (aka optimised websites) share three key elements:
- Search Engine Optimisation (SEO) – they are designed to be visible to search engines and humans. They are quick to load, easy to find and contain useful content.
- User experience (UX) – they are built with visitors in mind. Every part of the site is designed to deliver a positive experience to your users.
- Copywriting – they feature quality content. Good copywriting can take visitors from awareness to consideration and through to action in a single session.
What a good website can do for your business
As you saw in our earlier example, an optimised website can help you close the deal with a customer – particularly if there is not much else separating your products or services.
Let’s face it, with so many people online these days, it’s getting harder to find a true point of difference. Just another reason why optimising your website is a must-do.
A well-designed and built website can also do the following for your business:
- Increase visibility – by targeting the right keywords and optimising your site for SEO, you have more chance of being found online by the people who are looking for your products and services.
- Attract visitors – with solid SEO in place, plus good content and an easy-to-use design, people will be drawn to your site and stick around to find out more.
- Boost conversions – if users can find all the information they need to make a decision, they are more likely to take action, boosting your conversions and your bottom line.
- Nurture leads – with easy navigation and clear content, you can help nurture your leads, putting them in touch with the resources they need right when they are ready to use them.
With an optimised site, you won’t just have a pretty website. You’ll have a money-making machine that will work for you, day and night.
Stop relying on paid advertising to bring traffic back to your website.
Our handy guide contains actionable tips you can implement so that you don’t have to rely solely on paid advertising. Download the Organic Marketing Essentials Workbook and enjoy!
The best way to optimise your website
Not many of us have the time and energy to learn the ins and out of good website design. That’s why you’re better off finding a professional website designer to help. You may baulk at the thought of paying for this service but investing in an optimised website is well worth the cost.
Think about the increased sales and conversions that will come your way!.
Once you make the decision to find a website designer, it’s time to narrow down your options (there are quite a lot of us out there!). To increase your chances of getting a fully optimised site, it pays to ask prospective designers these key questions:
- How do you design websites for SEO?
- Is SEO copywriting included in your service?
- How do you approach the user experience?
If your prospective designer can’t answer these questions or wants to focus on the aesthetic design of your site, it’s time to move on. Remember, there’s no point paying for a gorgeous website if it’s not going to deliver the benefits of full optimisation.
How we build good websites
Here at Naked Digital, our focus on organic marketing (rather than paid advertising) drives our website building process. This means when we design a site we don’t start with how the website will look. Design is important but it shouldn’t drive the web design process.
Instead, we spend time exploring the purpose of the site and mapping the customer journey. This approach allows us to design a website structure that helps your customers easily find what they need (UX). It also sets the stage for the SEO work to come.
The next step in our process is getting the copywriting and messaging right. By building keywords into the content and developing strong calls to action (CTAs) we can design the site around the message (rather than trying to fit the message into the design).
Once the copywriting and structure are in place, we’ll then start the design process. Our focus here is building a site that loads fast, has clear navigation and helps visitors learn more about your product or service. And, of course, making it look like a million bucks!
This design process has helped hundreds of businesses improve their conversions and boost their bottom line. Check out some of them in our online design portfolio.
LEARN MORE ABOUT OUR WEBSITE & MARKETING SERVICES
Understand the importance of a good website? Ready to make an investment in your small business? Schedule a free 30-minute chat with Desiree from Naked Digital to discuss your needs. We’re ready to help optimise your website and get your business back on track.