Need a services overview page for your website? Here are 5 services page examples to get you started!
If you’re a service-based business like us, you’ll know that demonstrating value and building trust is key.
Without a physical product to visualise, it’s hard for prospective clients to appreciate what they’ll get when they invest in a service. Instead of relying on glossy photos to sell the dream, you need to adopt a different approach to attract interest and get people over the line.
One way to prove your worth to your audience (without relying on a physical product) is by developing a dedicated services page that summarises everything you do.
If you don’t already have a services overview page for your business, it’s time to take action as you are almost certainly leaving money on the table.
You’re also missing out on several other key benefits.
6 reasons why you should have a services landing page for your small business
Reason #1 – Improve the User Experience (UX)
Listing all your services on a dedicated services page delivers a better experience for users. It makes it easier for visitors to understand what you offer and how you can help them. It also breaks down your service offerings into smaller elements and allows you to demonstrate how you can help with real-world examples.
Reason #2 – Demonstrate everything you do
Demonstrating everything you do on a single page also harnesses the power of psychology. Someone might come to your page looking for one service, not realising that you can also help them with another – that might be enough to seal the deal. Seeing proof of everything you do also provides a level of reassurance while reinforcing your authority.
Reason #3 – Deliver more targeted information
There is only so much information you can offer on your homepage – that’s why a dedicated services page is so important. It gives you a chance to go into more detail about how you help your target audience. It’s also an opportunity to reiterate your unique selling proposition (USP), identify your target audience and share other relevant details.
Reason #4 – Take advantage of link opportunities
Creating a main landing page for your services allows you to link out to specific pages on your site. Internal and external links play a key role in SEO. Then the more quality links you have across your website, the more likely search engines will rank your content for relevant search terms. Interlinking your service pages is a great starting point.
Reason #5 – Tell search engines what you do
A dedicated services page is best practice for your readers – but it’s also a good idea for search engines. Laying out your services in a table, bullet points or sections helps structure your services for search engines. The more they know about your business and your services, the more likely they will rank you in search results.
Reason #6 – Boost keyword ranking and SEO
A services page is a goldmine for keywords. Often users will search for specific services – which you can tag as H2 or H3 headings on your services page. You can also get more bang for your SEO buck by including secondary keywords in your content. This not only gives you more opportunities to rank, it also helps reduce repetition.
What should be included in a services page?
At first glance, summarising each of your main service offerings might seem enough. Add a CTA and a link to a dedicated page and you’ve got it all sorted – right? That’s a good start – but your services page should be more than merely a summary of your services. Building on your home and about pages, an effective services page should bring everything together for visitors so they have no other option but to get in touch to learn more. Here is a list of some of the things you should consider including in your services page:- List of services (a table, bullet points or sections that visually separate your services)
- Summary of services (sentence or small paragraph describing how you help)
- USP (description of what sets you apart from your competitors)
- Process overview (visual explainer of how you work and what users can expect)
- Target audience (call out who you help so users know they are in the right place)
- Calls to action (buttons or links telling people what to do next to encourage action)
- Supporting information (extra details to help people choose the right service)
- Benefits (clear explanation of how users could benefit from your services).
Depending on your business (including size, complexity, geographic locations, etc.,) you may not need all these elements on your service page. But, whatever elements you choose, there are two golden rules you need to follow:
- Put users first – think about how they prefer to consume information and how you can make it easier for them to understand what you do and how you can help.
- Prioritise content structure – clear headings and sections not only improves the user experience – it helps search engines better understand what you do as well.
One last thing – don’t be tempted to call your services page anything but ‘services’. Yes, it’s a boring title, but everyone knows what it means. You risk people clicking away if they can’t quickly identify your service page because you’ve called it something else (trust us on that!)
5 different services page examples
We’ve pulled together 5 examples of different services pages from different service sectors. Each one of these services pages provides a summary of the service provided and a direct link to more detailed information.
As you’ll see, there are many ways to make a service page your own while helping users and search engines understand what you do. If the choices seem overwhelming, an experienced website designer can always help you out. 🙂
Bilson Law (Legal Services)
https://bilsonlaw.com.au/services/
Services page includes USP, process overview and target clients.
This service page restates Bilson Law’s USP before setting out the process for engaging its services. By reinforcing their values and showing how easy it is to work with them, this page helps reassure potential clients before they explore the firm’s services in more detail.
After explaining each of their four main service areas, the law firm spells out who they can help. Clearly calling out segments of their target audience makes it crystal clear that the legal firm lives its values, giving more confidence to prospective clients.
Think Savvy (Education & Training)
https://thinksavvy.com/think-savvy-services/
Services page includes a personal message plus specific calls to action.
Think Savvy’s education services page starts with a personal message from its founder. This reminds readers of the problems they face, explains how the business can help them and reiterates the core values of the business. This is a powerful way to encourage action.
Think Savvy’s services page then breaks up its services with individual calls to action – such as buy the book, enquire about coaching or schedule a presentation. This is an effective way to present multiple services without overwhelming your audience.
ANTZ Modifications & Alterations (Building & Construction)
https://antzbuilding.com.au/services/
Services page includes a list of the main services with specific calls to action.
As a building company that handles a wide range of services, clearly listing how ANTZ helps its customers makes it easy for potential clients to see what they do. This is a great way to simplify your services and get people to scroll down for more information.
By addressing four main service areas further down the page, ANTZ invites prospective customers to get in touch for a quote. While each service doesn’t have its own dedicated page, the landing page gives people enough information to encourage them to get in touch.
Culture Connex (Disability & NDIS)
https://cultureconnex.com.au/services/
Services page includes USP, NDIS support items and supporting information.
Culture Connex offers a wide range of NDIS services to its clients. To make it easier for participants to understand what they do, they’ve added a brief list of supports before delving into their services and supports in more detail.
In addition to summarising its service offerings, Culture Connex also explores how its services can be adapted to meet the changing needs of people with a disability. This gives reassurance to potential clients while demonstrating the flexibility of its service offerings.
Naked Digital (Website & Marketing)
https://nakeddigital.au/services/
Services page includes the direct benefits for specific target audiences.
Our services page begins by asking targeted questions to our three key audience segments – solopreneurs, small business owners and sole traders. This demonstrates that we understand their pain points and reassures them they are in the right place.
The service page then highlights the three main services we provide – web design, redesign and development; organic digital marketing; and workshops and digital mentoring. Each service has a CTA button that links to a dedicated service page, providing more information.
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Do you need a dedicated services page for your small business?
If our services page examples have got you thinking about your own website, Naked Digital is here to help. Website designers and organic marketing specialists, our team has the skills to deliver a knockout services page to reel in readers (and get search engines to take notice!)
Contact us today to see how we can help take your business further.
