WordPress Design & Development

We build functional yet stylish WordPress websites

A seamless process from start to finish, delivering a well-built WordPress website that’s yours to manage with confidence.

A WordPress website that ranks well, converts visitors and grows with you.

There’s a difference between a website that exists and a website that performs. We build WordPress websites for service-based businesses that do both – designed to attract the right people through search, guide them toward taking action and give you a platform that scales as your business does.

Unlike agencies that keep you dependent on them, we hand over a website you’re fully trained to manage yourself, so you’re never left waiting on someone else to make a simple update again.

Introducing our WordPress services

The Aligned for Growth Framework

Growth isn’t random. It’s structured. Our Aligned for Growth framework is ideal for service-based businesses and growing eCommerce brands looking for a strategic web design partner.

It takes you through three stages:

Realign: Clarify your messaging, brand and strategy
Rebuild: A website redesign that is functional, modern and built to convert
Grow: Website optimisation and organic marketing foundations for long-term results

The best part? It’s flexible. If your brand is strong, we won’t suggest a rebrand. If your site looks great but your copy is weak, we’ll focus on messaging. You get exactly what you need, nothing you don’t.

Strategy

Digital strategy that aligns your website with your business goals and gives every decision a purpose.

Messaging

Clear and consistent messaging that connects with your audience and drives action.

Branding

Visual identity, tone and design that reflect who you are now and where you’re headed.

Web Design & Development

Custom WordPress and Shopify websites built to convert, scale and stay on brand.

Organic Marketing

Onsite SEO, email marketing and content strategies that attract the right people and grow your reach over time.

Support & Maintenance

Reliable website hosting, updates and optimisation to keep your site secure and running smoothly.

WordPress Development

Our WordPress packages

WordPress starter package inclusions

Up to 5 website pages designed with Elementor page builder
SEO copywriting for 3 website pages, incl basic keyword research
Social media integration
Email marketing integration
Tracking integration (Google Analytics & Facebook Pixel)
Optimisation for speed and mobile responsiveness
Onsite SEO work incl page metadata and image alt text
2 rounds of revisions
1 week support post-launch
Zoom training upon handover (60 minutes)
Timeframe: 2-4 weeks

Who is this package for?

Startup or small businesses keen to establish an online presence quickly and cost-effectively.
Small business owners who have branding and images ready to go. (We can do this for you, too.)
Those who want minimal involvement in the web design process.

What is required from you

Here are some of the things we would request from you:

Brand elements like your logo and fonts.
Media files like photos and videos.
Content for all pages that we are not writing for you.

Optional add-ons

Brand development or refinement
WordPress hosting and maintenance
Domain registration
Additional copywriting for website pages or blogs
Additional website pages designed
Source media (stock photography)
Blog functionality
eCommerce functionality
Email marketing setup and design
Setup of tracking codes for Google Analytics and
Facebook Pixel
Digital Marketing Virtual Assistance (monthly support)
1:1 Zoom training or consultations

WordPress redesign package inclusions

When you break it down, our collaborative web design process is a whole lot more than just making your website look amazing. The true value of web design lies in the expert support and specialist assistance you can tap into at every stage of the process.

Strategy session to discover opportunities and determine required functionality and features
Custom redesign using Elementor Pro page builder
Social media integration
Email marketing integration (e.g.: Mailchimp)
Tracking integration (Google Analytics & Facebook Pixel)
Regular Zoom check-ins throughout the redesign process
Optimisation for speed and mobile responsiveness
Onsite SEO work incl page metadata and image alt text
Additional SEO work to minimise impact incl 301 redirects
3 rounds of revisions
1 hour Zoom training so you’ll be capable of managing your WordPress website
Timeframe: 4-6 weeks

Who is this package for?

Businesses or organisations who have been around for 1-2 years or more and are ready to invest or level up in their business.
If you have a website that you don’t know how to use or is just not working for you (e.g.: poor conversions, can’t add functionality you require).
When you have just rebranded or had new professional photos taken.
Read more in our blog: When is it time to redesign your website?

What is required from you

We’ll work very closely with you during the redesign project as part of our collaborative web design process so it takes the guesswork about what needs to be done. Here are some of the things we would request from you and guide you through:

Access to your current hosting, domain and website.
Brand elements like your logo and fonts.
Media files like photos and videos.
Content for all pages, unless we are copywriting for you.
Legal policies such as privacy policy and terms of service.

Optional add-ons

Rebranding or refining your existing brand
Website hosting and maintenance if you wish to move away from your current provider
Messaging workshop
SEO copywriting for website pages, blogs
Additional pages designed
Blog functionality
eCommerce functionality
Source media (stock photography)
Email marketing
Digital Marketing Virtual Assistance (monthly support)

WordPress custom package inclusions

When you break it down, our collaborative web design process is a whole lot more than just making your website look amazing. The true value of web design lies in the expert support and specialist assistance you can tap into at every stage of the process.

Strategy session to discover opportunities and determine required functionality and features
Custom design using Elementor Pro page builder
Social media integration
Email marketing integration (e.g.: Mailchimp)
Tracking integration (Google Analytics & Facebook Pixel)
Regular Zoom check-ins throughout the web design process
Optimisation for speed and mobile responsiveness
Onsite SEO work incl page metadata and image alt text
3 rounds of revisions
1 hour Zoom training so you’ll be capable of managing your WordPress website
Timeframe: 6-8 weeks

Who is this package for?

Business owners or marketing managers who need expert guidance and strategy, with regular consultations.
Those who want a branded WordPress website that sets them apart from the rest in their industry.
You have an existing website on a different platform and would like to migrate to WordPress.
If you have a website that you don’t know how to use or is just not working for you (e.g.: poor conversions, can’t add functionality you require).

What is required from you

We’ll work very closely with you during the website design project as part of our collaborative web design process so it takes the guesswork about what needs to be done. Here are some of the things we would request from you and guide you through:

Brand elements like your logo and fonts. (We can help if you don’t have this yet.)
Media files like photos and videos.
Content for all pages, unless we are copywriting for you.
Legal policies such as privacy policy and terms of service.

Optional add-ons

Domain registration
Website hosting and maintenance
Branding development or refinement
Messaging workshop
SEO copywriting for website pages, blogs or product descriptions
Additional pages designed
eCommerce functionality
Blog functionality
Source media (stock photography)
Email marketing
Digital Marketing Virtual Assistance (monthly support)

More WordPress Services

Our portfolio

We're proud of our work

Before

After

A bold WordPress redesign for a Melbourne financial advisory firm ready to stand out in a traditionally conservative industry.

Copywriting, Web Design, Web Development, WordPress

Before

After

A platform migration and aesthetic refresh for one of Australia’s most important digital resources for the trans and gender diverse community.

Web Design, Web Development, WordPress

Before

After

A visual and content refresh for an established Australian IT services provider, bringing their website in line with the quality of their work.

Web Design, Web Development, WordPress

After

A simple, easy to manage WordPress website giving a volunteer-run coastal community one place to connect, book a hall and stay informed.

Web Design, Web Development, WordPress

happy clients

Tried and trusted by both business owners and marketing managers

"I reached out to Desiree to get help with a new website. What I experienced was an efficient, professional approach with the guidance necessary to take as much of the thought processes off my plate as possible. Would thoroughly recommend Desiree's team or Naked digital to any time poor business owners needing a new or upgraded website."

“Communication throughout the project was fantastic—they were responsive, clear, and kept me updated every step of the way. They also went above and beyond by offering helpful advice on SEO and online visibility, which has already made a big difference in how easily people can find my business online.

I highly recommend Naked Digital to anyone looking for a reliable and talented team to create their website. They made the whole process stress-free, and the end product has absolutely elevated my business."

“After two years in business my website no longer felt like me - and it definitely didn’t reflect the many ways my business had grown and evolved. In designing the new website concept, the Naked Digital team hit my brief perfectly and got the execution spot on. I LOVE the fresh new aesthetic, but it’s so much more than a pretty face.

From user experience right through to conversions, it’s all been optimised and is primed to be the best marketing tool I have. Desiree and her team are a bunch of talented and creative humans and they’re true champions of small business. They know that being a small business owner means that every dollar you invest in your business has to count.“

"We would definitely recommend Naked Digital!

The team overhauled our @ The Coalface webpage and made it look more aesthetically pleasing, and easier to use both for us and for those in the public who look at it."

"Naked Digital recently helped us with a client's website within the healthcare space. After launching (only 1 week) the client's had 5 online enquiries which proves that the organic SEO and backend setup of our website is working!

Thank you, Desiree and team, for your hard work."

"A huge thank you to Desiree for building my website and especially for her extreme patience throughout the process. Not being ‘techie’, I absolutely bombarded Desiree with emails and questions and she patiently attended to each one!

Desiree’s advance technical skills made the process easy and I also loved how she explained aspects when I didn’t have the knowledge. Thank you Desiree!!

I love my website and look forward to continue working with you! "

Clarity, confidence and a few FAQs...

Which WordPress package is right for me?

The best way to figure that out is to have a conversation. Every business is different and we’d rather take the time to understand what you actually need than point you toward a package that isn’t the right fit.

Book a free discovery call and we’ll help you map out exactly what’s needed and which package, or combination of services, makes the most sense for where you are right now.

What if I need something that isn't covered in the packages?

No problem at all. Our packages cover the most common needs but we know that every business is different. If you have something specific in mind that doesn’t quite fit, get in touch and we’ll put together a custom plan that does. A discovery call is the best place to start.

Will I be able to update my website myself after launch?

Absolutely! And that’s a big part of how we work. Every website we build comes with training so you know exactly how to make updates, add content and keep things current without needing to call a developer every time.

We build on WordPress with Elementor specifically because it’s intuitive enough for non-technical users to manage with confidence.

What if I’m not ready to rebuild yet?

That’s completely okay and more common than you might think. Sometimes the timing isn’t right, or you just need clarity on what the next step should be before committing.

That’s exactly what the discovery call is for. It gives you clarity before making a big decision.

We’ll assess what’s working, what’s not, and give you a clear path forward, whether you’re ready to rebuild now or later.

Which industries do you specialise in?

We’re genuinely versatile. Think of us as a chameleon when it comes to industries.

That said, we do have a soft spot for a few in particular. We have strong experience working with:

Law – Legal firms, family law, conflict resolution
Finance – Mortgage brokers, wealth management, accounting firms, bookkeepers
NFPs, volunteer & charity organisation
NDIS & support providers
Education and childcare

You can view examples of our work in our portfolio.

Is WordPress secure and reliable for a service-based business?

Yes, WordPress is one of the most trusted platforms in the world and powers over 40% of all websites.

That said, like anything online, it needs to be properly maintained to stay secure and perform at its best. Outdated plugins, themes and core files are the most common source of vulnerabilities, which is exactly why we offer WordPress hosting and maintenance plans.

Clients on one of our plans can rest easy knowing their website is regularly updated, monitored and protected, so security is one less thing to think about.

Read more to find out why WordPress is our favourite solution for service-based businesses and organisations.

How much does a WordPress website cost?

Our ‘starting from’ prices are listed above and go up depending on the scope, complexity and level of customisation involved. It really does depend on what your business needs.

You will need to factor in the cost of the following:

Website hosting
Maintenance (if outsourcing)
Premium licenses for plugin functionality you might require*

The best way to get an accurate picture is to book a free discovery call. We’ll listen to what you’re after and give you a clear, honest recommendation without any obligation.

*Our maintenance plans include some premium plugins like Elementor Pro and CleanTalk anti-spam.

Can I keep my current branding, media or content?

In most cases, yes. If you have branding, photography or content you’re happy with, we’ll absolutely work with what you have.

We’ll only recommend updates or replacements where something genuinely isn’t serving you, for example, if your existing imagery no longer reflects the direction your business is heading or the clients you’re trying to attract.

Our job is to set you up for growth, not to sell you things you don’t need.

What happens if something breaks after my website launches?

Clients on one of our hosting and maintenance plans will rarely find themselves in this situation as regular updates and monitoring means most issues are caught before they become problems.

But if something does come up, we’re only an email or phone call away. We’re a real team of real people who genuinely care about how your website performs, and we won’t leave you stranded.

Which website platforms do you work with?

We only work with WordPress and Shopify, and will make a suitable platform recommendation depending on your business goals and platform needs.

Click to find out why we love the WordPress and Shopify platforms.

What other services do you offer?

In addition to our signature Aligned for Growth framework, we offer predominantly website services such as:

Website Audits – a detailed review of what’s working, what’s not, and what to fix
Shopify VIP Day – a full day of dedicated design/dev support for quick, impactful upgrades
Brainstorming Sessions – 1:1 strategy calls to help you get unstuck and gain clarity
Training – custom virtual training so you can build or manage your website with confidence
Website Hosting & Maintenance – fast, secure hosting plus ongoing support if and when you need it

Send us a message if you are interested in working together.

get in touch

Not sure where or how to start?

Our team is here to ease the overwhelm and help you choose an option that is realistic and right for you, your brief and your budget. Please get in touch with us today and we’ll match you to the best package. Or visit our portfolio for some inspiration.