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Speedy Website Audit – Samaria Walker

A recent website audit we conducted for Samaria Walker, a talented brand and graphic designer with a portfolio website.

As a web designer and digital marketer, Desiree is always on the lookout for ways to help businesses optimise their online presence. Today, she’s sharing insights from a recent website audit she conducted for Samaria Walker, a talented brand and graphic designer. Let’s dive into the recommendations that can take her website to the next level.

First impressions matter: The Homepage

When visiting Samaria’s homepage, it’s not immediately clear that she’s a brand and graphic designer. For someone offering such a visual service, the homepage is prime real estate to showcase a portfolio. Potential clients should be greeted with an array of stunning visuals that highlight her expertise and style right away.

Recommendation: Desiree recommends adding a portfolio grid to the homepage. Samaria already has a collection of beautiful work and images that can serve as the perfect introduction to her brand. Using these visuals not only elevates the homepage but also ensures that visitors don’t have to dig deeper to see her capabilities.

Fine-tuning the Services page

While exploring the Services page, Desiree noticed a couple of areas for improvement, particularly on mobile devices. In today’s world, a mobile-responsive website is non-negotiable.

Issues Identified:

  1. One of the process tabs isn’t displaying on mobile.

  2. When viewing the packages, the padding and margins are slightly off, disrupting the page’s flow and readability.

Recommendation:

  • Fix the missing process tab to ensure all content is accessible across devices.

  • Adjust the padding and margins to enhance the visual hierarchy and create a polished, user-friendly layout.

  • Consider moving the process section below the package offerings. This restructuring ensures that potential clients see the services first and then understand how Samaria works.

The impact of these changes

Addressing these updates will significantly improve the user experience on Samaria’s website. A visually engaging homepage will capture attention, while a refined Services page will keep potential clients engaged and ready to take the next step.

Wrapping up

A strong online presence is essential for any creative professional. By making these adjustments, Samaria can better align her website with her brand and attract the right clients effortlessly.

Stay tuned as we share more website audits and actionable tips to help business owners shine online. And don’t forget to check out the full video reel of Samaria’s website audit above!

Want a speedy audit of your website? Send us a message!

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