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UP&UP is a Newcastle-based community organisation delivering creative engagement programs, placemaking projects and community events, specialising in murals, street art, graffiti and music to bring people together and foster a sense of community, belonging and joy. Working with schools, councils, youth groups and government organisations across the Hunter region, UP&UP needed a website that could keep pace with a busy, ever-evolving program of work, and a web partner they could trust to grow with them.
UP&UP had an active and expanding presence in the community but needed a website that could truly reflect the energy and impact of their work. As a long-term client, we have redesigned their website with them twice over the years – each time evolving the site to better showcase their projects, communicate their programs and connect with the schools, councils and community organisations they partner with. Being a busy, on-the-ground team, they needed a completely hands-free website experience, one where Naked Digital handles all content updates and ongoing management, so the UP&UP team never has to think about it.
We built and have continued to evolve the UP&UP WordPress website to reflect the vibrancy and depth of their work. A project showcase section allows the team to upload photos and stories from their events, workshops and mural projects, giving visitors a genuine window into the impact UP&UP has on the communities they work with.
An integrated Instagram feed keeps the website feeling active and current, pulling in the latest posts and projects automatically. The design balances the creative, colourful nature of the brand with the professionalism needed to work alongside councils, government bodies and schools. An ongoing hosting and maintenance plan keeps everything running reliably in the background, so the team can focus on what they do best.
UP&UP has trusted Naked Digital to build and evolve their website twice over the years – a relationship built on consistency, reliability and a genuine understanding of the brand and the community it serves.
A dedicated project showcase gives the UP&UP team a central place to share photos, stories and outcomes from their events, workshops and mural projects – bringing their community impact to life for the schools, councils and organisations considering working with them.
UP&UP is supported by one of our WordPress hosting and maintenance plans, keeping the website secure, up to date and running smoothly so the team can stay focused on their community programs rather than their technology.
An Instagram feed integrated directly into the website keeps the site feeling live and current, automatically surfacing the latest projects and events without the team needing to update two places at once.
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