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Spewy is an Australian baby and kids brand making life a little easier for parents, with a practical range of absorbent, waterproof products designed to tackle everything from reflux and spills to toilet training and gastro bugs. With a new owner at the helm and a product parents genuinely love, the Spewy Shopify store needed to catch up with the brand, converting the traffic they were already getting into more sales.
Spewy knew their store had room to improve but didn’t need a full rebuild – they needed the right expertise focused on the right things, fast.
They booked a Shopify VIP Day with us to work through a prioritised list of improvements, from refreshing key pages and updating the theme, to replacing underperforming apps that were slowing the store down and getting in the way of a smooth customer experience.
We reserved eight dedicated hours exclusively for Spewy, split over two half days. We worked through a carefully prioritised task list designed to make the biggest impact on conversions. The theme was updated and key pages, including the homepage and product template, were redesigned to create a cleaner, more modern shopping experience that better reflected the brand and guided customers more effectively toward purchase.
Clunky third-party apps were identified and replaced with leaner, better-suited alternatives, improving both store performance and the day-to-day experience for the Spewy team. By the end of the day, the store was sharper, faster and better set up to turn browsers into buyers.
Spewy booked eight exclusive hours with our team, a focused, high-output session dedicated entirely to their store. No waiting in a queue, no back-and-forth over weeks. Just two 4-hour days of expert attention on the things that mattered most.
The homepage and product templates were redesigned with a cleaner, more contemporary look, giving the store a visual refresh that felt more aligned with the Spewy brand and more compelling for the parents shopping it.
Every design and structural decision made throughout the day was guided by one goal – getting more of the store’s existing traffic to convert. From page layout to product presentation, the store was optimised to make the path to purchase as smooth as possible.
Underperforming and clunky apps were audited and replaced with leaner, better-suited alternatives, thus improving store speed, reducing unnecessary complexity and making the store easier for the Spewy team to manage going forward.
“I had the pleasure of working with Desiree and Katie to help spruce up my website, and make sure it was running at its best. They were both incredibly helpful, efficient and so friendly – a lot of jargon generally goes right over my head, but they made the process clear and easy to follow, while keeping me in the loop across all of their actions and tasks. I highly recommend Naked Digital!”
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