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Renew Bohemian is an Australian slow-fashion brand that creates unique, handcrafted clothing using recycled and eco-friendly textiles. The brand was growing into their next phase and needed a brand refresh to reflect their growth, as well as a total Shopify rebuild to enable more comprehensive functionality for customers.
Rebranding from Renew Vintage to Renew Bohemian was more than a name change – it was a deliberate step toward aligning the brand’s visual identity with where the business was heading. Alongside the rebrand, the existing Shopify store needed a structural overhaul.
Built on an outdated version of Shopify, the store wasn’t taking advantage of the platform’s more powerful 2.0 features and functionality.
A growing inventory had made product discovery difficult, and the limitations of the older theme were holding back both the customer experience and the team’s ability to manage the store efficiently. The goal was a cohesive digital presence that felt as considered and intentional as the products themselves.
We refreshed the Renew Bohemian brand identity with a careful hand, evolving the look and feel to reflect the brand’s growth while preserving the elements their audience already knew and loved, including the iconic R submark and handwritten style font. The result was a visual identity that felt fresh and considered without losing the warmth and character the brand had built.
The Shopify store was rebuilt on a 2.0 theme, moving away from the outdated platform that had been limiting functionality and holding back the customer experience. The upgrade unlocked greater design flexibility and improved performance, while a consolidated app stack streamlined store management. Robust product filtering was introduced to help customers navigate the expanded inventory with ease, and all copy was rewritten with SEO in mind to improve organic visibility and better connect with their target audience.
The refreshed identity honours the handcrafted, sustainable roots of the brand while giving it the polish and presence needed for the next phase of growth, with the beloved R submark and handwritten style retained to keep the brand recognisable to existing customers.
The website copy was rewritten to connect with the Renew Bohemian audience and improve organic search visibility, ensuring the right customers could find the store and feel compelled to shop when they did.
The store was rebuilt on a Shopify 2.0 theme, moving away from an outdated platform that was limiting what the store could do. The upgrade unlocked greater design flexibility, improved performance and a significantly better experience for both customers and the team managing the store day to day.
With a large and diverse inventory, intuitive product filtering was essential. Customers can now easily browse and discover products tailored to their style and size, making the shopping experience as enjoyable as the products themselves.
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