CASE STUDY

Polka Dot Paper

A beautiful WooCommerce build for an Australian wedding stationery designer who needed a website as refined and customisable as her products.
Where every detail matters, online and off

Polka Dot Paper is a contemporary design studio offering a large ready-to-buy collection of wedding invitation stationery and bespoke design services. With a highly customisable product range spanning semi-custom suites, bespoke designs and on-the-day essentials, the brand needed a WordPress eCommerce website that could handle the complexity of their ordering process while doing justice to the beauty of the work itself. As a designer herself, the founder had a clear vision, and we were here to bring it to life.

What we did

Copywriting
eCommerce
Web Design
Web Development
Wordpress

Industry

Stationary & Gifts

The Brief

Polka Dot Paper needed more than a pretty online store. Their products are deeply customisable – paper colours, shapes, print methods, layering options and more – and the website needed to reflect and support that level of choice without overwhelming the couples browsing it.

The challenge was rebuilding a WooCommerce store that made a complex product feel effortless to explore and order, while matching the elevated, contemporary aesthetic the brand is known for.

The Solution

We redesigned the Polka Dot Paper WordPress website with WooCommerce at its core, pairing it with a carefully sourced product customisation plugin that could handle the intricacies of their ordering process. Customers can now navigate their options in a way that feels intuitive and enjoyable rather than overwhelming.

The visual design was crafted in close collaboration with the founder, whose background in design meant she had a precise vision for how the website should look and feel. Every detail was considered and executed to her standard – the result being a website that feels as considered and beautiful as the stationery it sells. An ongoing monthly support plan was put in place to keep everything running smoothly long after launch.

Before

After

WooCommerce

We built the store on WooCommerce, giving Polka Dot Paper a powerful and flexible eCommerce foundation that could handle a complex, highly customisable product range without compromising on the customer experience.

Product Customisation

With products available in a wide range of papers, colours, shapes, print methods and finishes, finding the right plugin to power this functionality was essential. We sourced and configured a solution that makes the customisation process feel seamless and enjoyable for every couple ordering through the site.

Aesthetic Goal

Working closely with a founder who is a designer herself, we brought her exact vision to life creating a website that reflects the contemporary elegance of the Polka Dot Paper brand and sets the perfect tone for couples planning their big day.

Ongoing Support

Supported by a monthly maintenance and troubleshooting plan, ensuring the website stays secure, up to date and ready to handle every new order that comes through.

Related projects

get in touch

Not sure where or how to start?

That’s what strategy is for. Book a free 30-minute Discovery Call and let’s figure it out together.

This will be a strategic conversation designed to help you move forward with clarity and confidence.

Subscribe to stay updated on digital marketing for small-medium business and to receive free resources.