CASE STUDY

Infinity Supps

A Shopify VIP Day turnaround for a family-owned Australian supplements store now boasting a new theme, better navigation and a store finally built for their inventory.
The Shopify store Infinity Supps always had in mind

Infinity Supps is a family-owned supplement store based in Jimboomba, Queensland, offering a large range of premium supplements, protein, pre-workouts and in-store café options including smoothies and acai bowls. With a growing product catalogue and a loyal local community behind them, the business deserved a Shopify store that matched their ambition, but their previous web designer had left them with something that fell well short of the mark.

What we did

eCommerce
Shopify
VIP Day
Web Design
Web Development

Industry

Food & Beverage
Health Supplements
Retail

The Brief

Infinity Supps came to us frustrated. Their existing Shopify store hadn’t been built with their business in mind, the theme was a poor fit for a large inventory, the navigation was clunky, and the overall experience wasn’t converting the way it should.

They had a clear vision for what they wanted their store to look and feel like, but hadn’t been able to find someone to bring it to life.

They booked a full Shopify VIP Day with us to turn things around quickly and properly.

The Solution

We used the full eight hours of the VIP Day to rebuild a newly chosen Shopify theme from the ground up with the right foundations. The theme was suggested by us specifically to handle a large product inventory, giving the store the structure and flexibility it needed to grow. A mega menu was built to make navigation intuitive across a wide range of categories, ensuring customers could find exactly what they were looking for without any friction.

The app stack was reviewed and streamlined, with guidance provided on choosing the right tools for their specific needs, replacing what wasn’t working with solutions that actually served the business. The result was a store that finally looked and felt the way the Infinity Supps team had always envisioned it.

After

Shopify VIP Day

After a poor experience with a previous designer, Infinity Supps needed a fresh start and fast. An eight-hour VIP Day package split into 2 days gave us the dedicated time to rebuild their store properly, with the right theme, the right structure and a result that finally matched their vision.

New Theme Choice

The existing theme simply wasn’t built for a large supplement inventory. We selected and implemented a theme specifically suited to their business, one that could handle a wide product range cleanly and give customers a smooth, enjoyable browsing experience.

App Guidance

With so many Shopify apps available, knowing which ones are actually worth using is half the battle. We reviewed the existing app stack and provided clear, practical guidance on the right tools for Infinity Supps, cutting what wasn’t working and setting them up with solutions that fit their needs.

Mega Menu

A custom mega menu was built to bring order to a large and varied product catalogue, making it easy for customers to navigate by category, find what they need quickly and move through the store with confidence.

Related projects

get in touch

Not sure where or how to start?

That’s what strategy is for. Book a free 30-minute Discovery Call and let’s figure it out together.

This will be a strategic conversation designed to help you move forward with clarity and confidence.

Subscribe to stay updated on digital marketing for small-medium business and to receive free resources.