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Down Syndrome Boutique was founded by sisters Manda and Tara, inspired by Tara’s son Henry, who was born with Down Syndrome in 2016. What started as a desire to create meaningful, high-quality jewellery for the Down Syndrome community has grown into a thriving eCommerce store with a passionate following across the US and beyond. With a store full of heart but in need of a visual and technical refresh, they came to Naked Digital for a focused day of expert attention.
The Down Syndrome Boutique Shopify store had the right products and the right purpose, it just needed to look and perform the part.
The design wasn’t fully capturing the warmth and personality of the brand, and a handful of clunky apps were getting in the way of a smooth experience for both customers and the team running the store.
They needed a partner they could trust to get it right efficiently and without hand-holding.
We spent eight dedicated hours working through a prioritised list of improvements designed to make the biggest impact on the store’s look, feel and performance. The theme was updated and key pages were redesigned with a warmer, more on-brand aesthetic, including the thoughtful use of the client’s own brand photography to bring personality and heart to the shopping experience.
Apps that were slowing the store down or creating friction were reviewed and improvements were made. The result was a store that felt more cohesive, more personal and better equipped to convert the community of advocates and supporters who land on it every day, all delivered seamlessly across time zones without a hitch.
Eight exclusive hours dedicated entirely to the client, working through a carefully prioritised task list to deliver the most meaningful improvements in a single, focused session.
The Shopify theme was updated to create a cleaner, more polished shopping experience, one that better reflected the quality and care that goes into every handcrafted product in the store.
The client’s own brand photography was woven throughout the redesigned pages, adding the warmth and human connection that sits at the heart of everything the Down Syndrome Boutique stands for.
The store’s app stack and backend were audited and streamlined, replacing underperforming tools with better alternatives to improve store speed, reduce unnecessary complexity and make day-to-day management easier for the team.
“I worked with Naked Digital to improve my website, and I’m so glad I did. My site not only looks great now but performs much better, too. Even with me in the U.S. and them in Australia, the time difference wasn’t a problem at all—communication was easy and fast.
They came highly recommended, and I completely agree. If you need help with web design or any digital marketing, they’re the team to call.”
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