Mabel and Woods
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BACKGROUND
Two fashion-loving friends with a passion for helping all women discover their style, Mabel and Woods showcases quality clothes at affordable prices. With a bricks & mortar store in Spotswood, Melbourne, and a formidable reputation for their carefully curated range, Mabel and Woods needed a high-converting and functional website that would tie-in their boutique to their online store as well as showcase their personality.
PROBLEM
When Mabel and Woods were referred to us by their business coach, they already had a Shopify website, but it was underperforming for their business. The website lacked style and personality, and the menu was cluttered, which didn’t provide a good user experience. This contributed to low conversions from the traffic they had on their website.
Platform
We identified Shopify was still the best platform for the online store. Our experience and expertise with Shopify meant that we could bring out the best in the brand and deliver tangible results for Mabel and Woods.
Improved User Experience
A mega menu to manage a large number of collections, product image rollover on hover and ability to zoom in are some of the improvements in the experience for online shoppers.
Engaging Copy
We did some keyword research and produced well-written copy with personality, which helped build interest and loyalty in their brand. Having copy optimised with keywords for search engines led to increased organic search rankings.
Email Marketing Integration
A clever email marketing solution such as Klaviyo will ensure that you don’t miss any potential sales. We integrated Klaviyo into their website, imported an existing database and created segments within Klaviyo.
client love
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Are you looking for a complete eCommerce solution for a new or existing website?
We partner with our clients to find the best answer to their problem. Sometimes all you need is some guidance in the right direction to get your website back on track, or to re-imagine your purpose online. We love to develop great ideas into amazing websites.
