Total revamp of fashion boutique on Shopify

Mabel and Woods

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Two fashion-loving friends with a passion for helping all women discover their style, Mabel and Woods showcases quality clothes at affordable prices. With a bricks & mortar store in Spotswood, Melbourne, and a formidable reputation for their carefully curated range, Mabel and Woods needed a high-converting and functional website that would tie-in their boutique to their online store as well as showcase their personality.


When Mabel and Woods were referred to us by their business coach, they already had a Shopify website, but it was underperforming for their business. The website lacked style and personality, and the menu was cluttered, which didn’t provide a good user experience. This contributed to low conversions from the traffic they had on their website.


We identified Shopify was still the best platform for the online store. Our experience and expertise with Shopify meant that we could bring out the best in the brand and deliver tangible results for Mabel and Woods.

Improved User Experience

A mega menu to manage a large number of collections, product image rollover on hover and ability to zoom in are some of the improvements in the experience for online shoppers.

Engaging Copy

We did some keyword research and produced well-written copy with personality, which helped build interest and loyalty in their brand. Having copy optimised with keywords for search engines led to increased organic search rankings.

Email Marketing Integration

A clever email marketing solution such as Klaviyo will ensure that you don’t miss any potential sales. We integrated Klaviyo into their website, imported an existing database and created segments within Klaviyo.

client love

Ingrid & Anna - Mabel and Woods
"We engaged Desiree/Naked Digital for a full redesign of our Shopify website for our online fashion boutique. Desiree completely understood our brief and delivered not only a beautiful website but one our customers continually tell us is quick and easy to use. We would highly recommend Desiree for her ease to work with, patience, quick turn around of drafts and professionalism."
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