Did you know that most of the major online players, including Google and Facebook, offer free training to help you get the most from their respective platforms?
You may be surprised to discover there’s a whole world of online learning available to help improve your digital marketing skills. Best of all, a lot of this training is completely free!
Covering all aspects of digital marketing, there are online learning options available to improve your social media, email marketing, content creation, search engine marketing, and search engine optimisation skills (just to name a few).
With so much quality content available for free, it’s never been easier to increase your knowledge and update your digital marketing skills. To get you started, check out these free digital marketing courses you can access right away.
5 FREE Online Digital Marketing Courses
Facebook Blueprint hosts a range of free courses for business owners and marketers. Covering Facebook page management, ads manager, business accounts, analytics, finding your customers, boosting your business and more, there are also free courses for Instagram too. Facebook Blueprint also offers certification, awarding credentials to professionals who demonstrate advanced-level proficiency in Facebook digital marketing.
Google Digital Garage
Google offers a range of free courses designed to help grow your business or jumpstart your career. With Google Digital Garage, you can select individual modules to complete or take an entire course on a specific digital marketing topic. The free Fundamentals of Digital Marketing course provides certification upon completion while other training options include leadership, graphic design, coding, business writing, and wellbeing.
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Google Primer App
Primer is a free mobile app from Google that delivers learning in bite-sized lessons, perfect for when you’re on the go. Delivered by industry experts, topics available on Primer include business and operations, brand and identity, and marketing and measurement. With two different courses on digital marketing plus others delving into social media, analytics, email marketing, and business insights, Primer is ideal for busy business owners.
Hubspot offers free training via the Hubspot Academy. From quick, practical courses to comprehensive certifications, Hubspot shares information on content marketing, SEO, YouTube, social media and case studies following the real-life experiences of users. While there is a focus on Hubspot’s platform and services, there’s also a lot of general learning and content you can take away and use for yourself.
One of the most well-known learning platforms on the web, you may be surprised to learn that Udemy hosts quality free courses on digital marketing. Search for your preferred digital marketing topic, set the filter to ‘free’ and scroll through the options. Moz offers free SEO training while GetResponse has a free course on email marketing, making Udemy a convenient way to access a range of quality free digital marketing training.
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